Website Conversion Diagnostic Services
Not a redesign. Not guesswork. A structural audit of why visitors hesitate.
Not sure which service tier you need?
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Start with the depth that fits your situation.
Entry Diagnostic
60-minute diagnostic session
$150
- Full structural review of one key page
- Breakdown of clarity gaps, trust friction, and intent misalignment
- Clear explanation of why visitors hesitate or bounce
- Strategic direction on what needs to change and why
- Document detailing all of the above
Best for: You want a serious diagnosis of one critical page.
Not right if: You need a full funnel or multi-page structural analysis.
Full Conversion Diagnostic
60-minute diagnostic session (includes everything in Entry Diagnostic)
$350
- Review of key pages across your site
- Analysis of brand positioning and value clarity
- Review of selected marketing materials (ads, emails, landing pages, etc.)
- Mapping of visitor intent → message → trust → action
- Identification of systemic breakdowns across the journey
- Prioritized strategic roadmap (what to fix first, what to leave, and why)
- Written diagnostic document
- 1 week email support for clarification
Best for: You want clarity and a strategic plan before investing more time or money into changes across your site.
Not right if: You’re looking for ongoing strategic guidance during implementation, or you want someone embedded in the decision-making process.
Conversion Partner
Strategic oversight during implementation
(2-month minimum)
(2-month minimum)
$1,000
- Includes everything in Full Conversion Diagnostic
- Custom implementation sequence tailored to your team
- Bi-weekly 30-minute strategy calls
- Live decision support as changes are rolled out
- Messaging and positioning refinement during execution
- Funnel iteration guidance based on performance feedback
- Priority email access
Best for: You want strategic oversight while implementing: someone to pressure-test decisions, adjust direction, and prevent new friction from creeping in.
Not right if: You’re not ready to actively implement changes over the next 60 days.
You can’t fix what you haven’t properly diagnosed.
Optimization without understanding is like covering a wound with a tissue. Don't be the site that was almost successful.
What's the process?
Choose an entry point,
Select a diagnostic or send your site for review. Include what feels off or what you’re trying to achieve.
Research and structural analysis.
I analyze your site, positioning, and visitor flow, all detailed in a document you'll be sent after the call.
We review everything together.
We will jump straight into it. No live discovery, just a factual analysis.
If you have already used our services, email us at joshua@joshuaviviers.com. We'll be glad to hear your opinion!
Let the numbers speak
- 6 yearsI've been in the marketing industry since 2019, and have worked with hundreds of clients.
- 100M+User touchpoints.
- 500M+Lifetime impressions across high-traffic brands.
- 6The number of major brands I've worked with.
Why this approach works
-
Optimization without diagnosis wastes time and money. -
Most websites fail at message–intent alignment -
Small structural fixes outperform surface redesigns
FAQ
If you don’t have traffic, we can still identify structural clarity issues, but optimization only compounds what already exists. If you're pre-launch or early stage, I’ll tell you honestly whether a diagnostic makes sense or whether you should focus elsewhere first.
No. This is a structural diagnostic. I identify issues on your site that cause friction with your visitors, and where intent misalignment is costing you action.
Most CRO audits focus on surface elements — buttons, colors, micro-tests. This diagnostic focuses on structural alignment:
Visitor intent → Message → Trust → Action.
If that chain is broken, small tweaks won’t fix it.
Visitor intent → Message → Trust → Action.
If that chain is broken, small tweaks won’t fix it.
Just send your website and context. No long discovery process. We go straight into analysis.
If you want clarity on one key page: Entry Diagnostic.
If you want a full structural breakdown across your site, brand, and journey: Full Conversion Diagnostic.
If you’re actively implementing changes and want strategic oversight: Conversion Partner.
If you want a full structural breakdown across your site, brand, and journey: Full Conversion Diagnostic.
If you’re actively implementing changes and want strategic oversight: Conversion Partner.
